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Zokushin gods of the earth

€ 290,00
First Edition. Hardcovered book with an original dustjacket and slipcase; Inscibed by Hiromi Tsuchida in 1976. This fascinating investigation documents the folk culture and deeply nature-based indigenous religious practices of rural Japan. An important book in both artistic and sociological terms. With an essay entitled "Gods of the Earth" by Goichi Matsunaga and translated into English. 103 black and white images. Text in Japanese and English.
See for reference, Japanese Photobooks of the 1960s and '70s. (New York: Aperture, 2009) / This is a rare first edition, first printing of Hiromi Tsuchida’s first photobook “Zokushin (Gods of the Earth)” published by Ottos Books, Tokyo in 1976. In the late sixties, not too long after he was married, Tsuchida went wandering through the villages, mountains, and towns of Japan, searching for the identity of his nation and his place within it. Artist have always been drawn to the subjects of identity, god, and the identity of god, Tsuchida’s title, Zokushin – gods of the common people, suggest that the gods are everywhere, even (or maybe especially) in the humble rural villages of Japan. His wanderings are aptly timed as the Japan he depicts was quickly fading in lieu of the increasingly pervasive influence of western culture. His simple, black & white (yet very unusual) images are in defiance of the homogenized world of color television. Tsuchida’s Japan, absent of cars, radio, and other technologies, seems very strange to modern eyes, perhaps because it is the rise of the companies that produced those techno knick-knacks that has defined Japan since the late twentieth-century. From the essay "Gods of the Earth," by Goichi Matsunaga: "The gods of the earth are alive today. They are doing their best, unabashedly, to expand their lives and [whether] eating, drinking or sleeping, to get more pleasure out of it than the next one. Making up their faces and defecating, visiting the shrine now and then on the way home from counting their money, buying cucumbers, scolding their children, buttering up the boss, going to the races, masturbating in broad daylight, picking off their fleas in the lockup.they are, you see, very busy. But these busy gods, unlike that handful of sacred people who live off other people's taxes, have to earn money to live. If it will earn them a living, there is nothing they will not do. They will do whatever humans are capable of, and all of that -- is human. Whether it is close to the animals' mode of life or far removed -- it is human. So here we have, for better or worse, a mass of human beings squirming, comically, tragically, in the last stage of capitalism (which does not show much promise of turning into socialism) on the islands of the easternmost part of Asia. The diverse expressions of the gods of the earth can still be seen today in Japan with all their tradition, and full of the vitality of their mixed origins. I cannot but wish them well.”

Publicatiegegevens

Auteur Hiromi Tsuchida
Uitgever Ottos Books Company
Plaats van uitgave Yokohama
Jaar 1976
Druk First edition
Bindwijze hardcover
Taal Engels, Japans
Dimensies 25x26.5
Pagina's 232 pp.

Bijzonderheden

conditie Very Good (VG)
Omslag Fine (F)
Opmerkingen Clean covers and very good dustjacket with one closed tears; light bump to one corner of back cover; hint of foxing on the first empty endpapers the inside is very bright and clean; very collectible copy With dust jacket.
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Zokushin: Hiromi Tsuchida’s Gods of the Earth

Hiromi Tsuchida’s Zokushin: Gods of the Earth is a landmark 1976 Japanese photobook about folk customs, village life, and religious practice during a period of rapid modernization. The first edition was published by Ottos Books Company in Yokohama and contains 103 black-and-white photographs with an essay by Goichi Matsunaga in Japanese and English (Harper’s Books; SFMOMA). Our catalogue records this copy as a bilingual hardcover with dust jacket and slipcase.

Tsuchida’s subject

Hiromi Tsuchida, born in 1939 in Fukui Prefecture, is a Japanese photographer whose work examines social and cultural phenomena in Japan (SFMOMA). The photographs in Zokushin were made from 1968 to 1975, when economic growth and urbanization were rapidly changing rural communities (Fujifilm Square). Tsuchida’s project was not a nostalgic survey of picturesque customs. It looked at the vitality, absurdity, physicality, and social complexity of people whose lives were shaped by local ritual and ordinary labour.

The Japanese title refers to the gods of common people or gods of the earth. That formulation resists a narrow separation between sacred and secular. Tsuchida photographs ceremonies, gatherings, bodies, faces, and moments of intoxication with the same attention, suggesting that the sacred exists within collective behaviour rather than outside it.

A documentary style with comic force

SFMOMA describes the book’s opening sequence as a group of people picnicking in the woods above a rice paddy. As the farmers become progressively intoxicated, they roll on the ground, joke, and gesture toward the camera (SFMOMA). The sequence establishes Tsuchida’s method: documentary observation becomes physical theatre, and the people photographed are not reduced to ethnographic types.

The images are black and white, but their mood is not solemn. Tsuchida’s subjects are exuberant, awkward, comic, and sometimes unsettling. The camera remains close to lived experience, finding the strange within the familiar. This refusal of polished modernity is part of the book’s historical force.

Publication and critical context

Zokushin was Tsuchida’s first major series and was published in Camera Mainichi before being collected in book form (SFMOMA). In 1974, photographs from the series appeared in New Japanese Photography at the Museum of Modern Art in New York, an exhibition that introduced a group of Japanese photographers to a major international audience (Fujifilm Square). The 1976 book therefore arrived with an established exhibition history but remained a distinct, sustained argument in sequence.

The bilingual essay by Goichi Matsunaga is important to the edition. It places Tsuchida’s photographs within a meditation on ordinary people, labour, pleasure, and the contradictions of modern capitalism (Harper’s Books). The text does not neutralize the images; it intensifies their mixture of comedy and social observation.

Place in Japanese photobook history

The book is cited in Ryuichi Kaneko and Ivan Vartanian’s Japanese Photobooks of the 1960s and ’70s, a key reference for the period (Vincent Borrelli Bookseller). Its reputation rests on the tension between cultural documentation and visual invention. Tsuchida does not photograph rural Japan as a museum of disappearing traditions; he presents living people whose actions remain irreducibly contemporary.

Collector’s notes

The first edition should be distinguished from the 2004 reprint (Harper’s Books). Collectors should check the Ottos Books Company imprint, 1976 date, 103 plates, bilingual text, dust jacket, and slipcase. Specialist records identify the first printing as a 232-page hardcover, while other catalogue records vary slightly in page count; the physical copy and colophon should therefore control final bibliographic description (Vincent Borrelli Bookseller).

Zokushin matters because it demonstrates how documentary photography can record ritual without flattening it into explanation. Its gods are not remote figures. They are people eating, drinking, laughing, working, and living together—and Tsuchida’s book makes that ordinary humanity feel both comic and sacred.

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